AI Resource Center

AI Glossary: Common Artificial Intelligence Terms Explained

Plain-language definitions of common AI terms, tools, concepts, and phrases. Use the alphabetical index or search for a word you have heard.

50 of 50 terms

A

AI agentAn AI system given a goal and some tools, so it can take a series of steps on its own to reach it.

In plain English

An AI agent goes beyond answering one question: you give it a goal, and it plans and carries out several steps, sometimes using tools like search or your software. That autonomy is useful but needs limits and human checkpoints, because an agent can take a wrong step confidently and keep going.

Example: An assistant that reads an email, looks up the customer, drafts a reply, and files a task (deciding each step itself) is acting as an AI agent.

Related: ai assistant, automation, workflow, human in the loop, large language model

AI assistantA general-purpose AI tool you interact with in plain language to help with everyday tasks.

In plain English

An AI assistant is the chat-style tool most people start with. You type or speak a request, and it helps you draft, summarize, explain, or plan. The specific product matters less than the habit: give clear instructions, treat the first answer as a draft, and review anything important before you use it.

Example: Asking an assistant to summarize a long email thread into three bullet points is a typical use.

Related: chatbot, ai agent, large language model, prompt, generative ai

AI modelThe trained system at the core of an AI tool that turns your input into a result.

In plain English

An AI model is the part that actually does the work. It was trained on data, and now it takes your input and produces an output. A single tool may offer several models of different sizes and abilities. Bigger is not always the right choice: a smaller model is often faster, cheaper, and good enough for routine work.

Example: When a tool lets you pick between a 'fast' and an 'advanced' option, you are choosing between AI models.

Related: machine learning, large language model, inference, fine tuning, training data

AI slopInformal internet slangAn informal, critical term for low-effort AI-generated content published with little or no human review.

In plain English

AI slop is slang, and it's a judgment: it describes generic, low-quality AI output (padded articles, repetitive images, filler) pushed out in volume without editing. The term is subjective and used critically, but it points at a real risk: content made to fill space rather than to help a reader. The fix is the same as always. A human decides it's actually worth publishing.

Example: A blog flooded with dozens of near-identical AI articles that say nothing is what people mean by AI slop.

Related: generative ai, human review, responsible ai, output

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AlgorithmA defined set of steps a computer follows to complete a task or solve a problem.

In plain English

An algorithm is a recipe for a computer: a fixed sequence of steps. Not everything called 'the algorithm' is AI: a sort order or a search ranking is an algorithm too. AI systems use algorithms, but the word on its own only means a procedure.

Example: The steps that decide which posts appear first in a social feed are an algorithm.

Related: artificial intelligence, machine learning, ai model

APIA defined way for two software systems to talk to each other and exchange data.

In plain English

An API is a doorway one program offers so others can use its data or features in a controlled way. It's what lets your tools connect: a form sending entries to your CRM, or an app pulling in an AI model's answers. You rarely see it, but most integrations run through one.

Example: When your booking page automatically adds appointments to your calendar, an API is passing the information between them.

Related: integration, webhook, automation

Artificial intelligence (AI)Software that performs tasks we usually associate with human thinking, such as understanding language, recognizing images, or making predictions.

In plain English

Artificial intelligence is a broad label for computer systems that handle tasks that normally need human judgment: reading and writing text, spotting patterns, answering questions, or suggesting next steps. It isn't a single product. It's a category that covers everything from the assistant you chat with to the spam filter in your inbox.

Example: When your email flags a message as spam or a chat assistant drafts a reply for you, that is artificial intelligence at work.

Related: machine learning, generative ai, ai model, large language model, algorithm

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AutomationBusiness conceptSetting up a task so it runs on its own, without a person doing each step by hand.

In plain English

Automation means a system handles a repeated task for you once you have set the rules. It works most reliably when aimed at one clear, repetitive step at a time, not the whole business at once. The dependable approach is to improve one repeated task, measure whether it actually saved time, and then expand.

Example: Automatically sending a confirmation email and creating a task the moment an order is placed is automation.

Related: workflow, integration, webhook, ai agent, human in the loop

C

ChatbotA program that holds a text or voice conversation with people, often to answer questions or route requests.

In plain English

A chatbot is a conversational interface, commonly on a website or in support. Older chatbots followed fixed scripts; modern ones use language models and can be grounded in your approved information so they answer from it. For anything involving commitments or sensitive cases, a good chatbot hands off to a person.

Example: A website helper that answers common questions and books a call when it cannot help is a chatbot.

Related: ai assistant, ai agent, rag, large language model, human in the loop

CitationA reference an AI answer gives to a source it claims supports a statement.

In plain English

A citation is a pointer to where an answer says its information came from. It is a doorway to checking, not proof that the answer is right: a cited source can be unrelated to the claim, misread, or occasionally invented outright. Treat a citation as an invitation to open the source and confirm it says what the answer claims.

Example: An AI answer that ends a sentence with a link to a report is offering a citation, one you should click through and read.

Related: primary source, verification, hallucination, human review

Computer visionThe field of AI focused on interpreting images and video.

In plain English

Computer vision is how software makes sense of pictures and video: detecting objects, reading text in an image, or checking whether a photo matches a description. It is the visual counterpart to language AI, and it powers everything from photo search to reading a scanned document.

Example: A tool that scans product photos and flags the ones missing a label is using computer vision.

Related: multimodal ai, ocr, artificial intelligence, synthetic media

ConstraintA limit you set in a prompt (length, tone, format, or what to avoid) to keep the output usable.

In plain English

A constraint tells the AI what boundaries to respect: keep it under 100 words, avoid jargon, do not invent prices, use plain language. Clear constraints prevent the most common problem with AI output: a technically fine answer that's the wrong length, tone, or shape for how you'll actually use it.

Example: 'Under 60 words, no exclamation marks, and do not mention pricing' are constraints.

Related: prompt, prompt engineering, context, output

ContextThe background information you give an AI tool so its answer fits your actual situation.

In plain English

Context is everything the AI would need to know to help you well: who the message is for, what your business does, the tone to use, and the facts it shouldn't guess at. Without context the tool fills gaps with generic assumptions. Providing it is usually the difference between a generic answer and a useful one.

Example: Telling the assistant 'we are a two-person law office and this reply is to an anxious first-time client' is giving it context.

Related: prompt, prompt engineering, constraint, output, token

D

DeepfakeA synthetic image, video, or audio clip that convincingly shows a real person doing or saying something they did not.

In plain English

A deepfake uses AI to fabricate realistic media of a real person. The technology has legitimate uses, but the term usually comes up around deception: fake endorsements, impersonation, or misinformation. Laws and platform rules around it are changing, and using someone's likeness generally requires their consent.

Example: A video that appears to show a public figure saying something they never said may be a deepfake.

Usage and rules reviewed: July 2026

Related: synthetic media, voice cloning, responsible ai, computer vision

DisclosureBusiness conceptTelling your audience when content is AI-generated, especially when it could be mistaken for real.

In plain English

Disclosure is the honest habit of labeling AI-made or AI-altered content (a synthetic presenter, a generated image of something that never happened) so no one is misled. Beyond being increasingly required by platforms and advertising rules, it protects trust: an audience that discovers an unlabeled fake stops believing the real ones too.

Example: Adding a note that a video's presenter is an AI avatar is disclosure.

Usage and rules reviewed: July 2026

Related: synthetic media, deepfake, responsible ai, human review

Document extractionPulling specific information (tables, figures, dates, terms) out of documents into a structured, reusable form.

In plain English

Document extraction turns content trapped in PDFs and files into data you can use: line items from an invoice, dates from a contract, totals from a report. It saves real time, but extracted values still need checking against the source, because a single misread number carries into everything built on top of it.

Example: Turning a stack of invoices into a spreadsheet of vendors, dates, and amounts is document extraction.

Related: ocr, human review, automation, output

E

EmbeddingA numerical representation of text or other content that lets software compare things by meaning.

In plain English

An embedding turns a piece of text into a list of numbers that captures its meaning, so a computer can tell that 'cancel my order' and 'I want a refund' are related even though the words differ. Embeddings are the quiet machinery behind search that understands meaning and systems that answer from your documents.

Example: A search box that finds the right help article even when you use different words relies on embeddings.

Related: rag, token, training data, natural language processing

F

Fine-tuningFurther training an existing AI model on your own examples so it better fits a specific use.

In plain English

Fine-tuning takes a general model and trains it a bit more on examples from your world so it adopts your style or handles your task better. It is more involved than writing good prompts or connecting documents, and for many needs those simpler approaches are enough. Fine-tuning is worth it only when they aren't.

Example: Training a model on hundreds of your past support replies so it drafts in your house voice is fine-tuning.

Related: ai model, training data, machine learning, rag

G

Generative AIAI that creates new content (text, images, audio, video, or code) rather than only sorting or predicting.

In plain English

Generative AI produces something new when you ask for it: a paragraph, a picture, a summary, a snippet of code. It is the type of AI behind chat assistants and image tools. Because it generates rather than looks facts up, it can produce confident-sounding results that are wrong, so its output always needs a check.

Example: Asking a tool to draft a product description or create an illustration for a post is using generative AI.

Related: large language model, ai model, hallucination, prompt, synthetic media

GroundingConnecting an AI's answers to specific, approved information so it responds from that rather than from memory alone.

In plain English

Grounding means giving an AI a defined set of trusted material (your documents, a knowledge base, live search results) and having it answer from that source instead of from its general training. A grounded answer is easier to check and less prone to invention, though grounding reduces mistakes rather than removing them, so a human still verifies what matters.

Example: A support assistant that answers only from your approved help articles is grounded in them.

Related: rag, hallucination, citation, human review

H

HallucinationWhen an AI tool states something false as if it were true, including invented facts, names, quotes, or sources.

In plain English

A hallucination is a confident wrong answer. Because generative AI predicts likely wording rather than looking facts up, it can produce a plausible citation, statistic, or name that simply does not exist. This is the single biggest reason to verify anything factual an AI tool gives you before you rely on it.

Example: An assistant citing a court case or a study that turns out not to exist is a hallucination.

Related: generative ai, large language model, human review, rag, responsible ai

Human in the loopBusiness conceptA design where a person approves or corrects an automated system's decisions at key points.

In plain English

Human in the loop means an automated or AI process pauses for a person at the moments that matter, rather than running end to end untouched. It keeps the speed of automation while keeping a human responsible for high-impact decisions: anything involving money, promises, or a customer.

Example: An automation that drafts refunds but waits for a manager to approve each one keeps a human in the loop.

Related: human review, automation, ai agent, workflow, responsible ai

Human reviewBusiness conceptA person checking an AI tool's output for accuracy, tone, and fit before it is used or sent.

In plain English

Human review is the habit that makes AI dependable. Before AI-produced work is sent, published, or acted on, a person confirms the facts, the numbers, the tone, and anything that represents the business. It isn't optional cleanup. It's a planned step in the workflow, placed where a mistake would matter most.

Example: A team member reading and correcting an AI-drafted customer quote before it goes out is human review.

Related: human in the loop, hallucination, output, responsible ai, workflow

I

InferenceThe step where a trained AI model produces an answer from your input, as opposed to being trained.

In plain English

There are two phases in an AI model's life: training, when it learns, and inference, when it is used. Every time you send a prompt and get a result, that is inference. It is the everyday cost and speed you experience; training happened once, earlier, on the provider's side.

Example: Each answer a chat assistant gives you is a moment of inference.

Related: ai model, machine learning, training data, token

InpaintingEditing part of an image by having AI regenerate only a selected area while leaving the rest unchanged.

In plain English

Inpainting lets you mark a region of an image (remove an object, fix a detail, change a background) and have the AI fill just that area to match its surroundings. It's precise editing rather than generating a whole new picture, and the edited region still deserves a close look for artifacts before you use it.

Example: Selecting a stray object in a photo and having AI paint it out to match the background is inpainting.

Related: synthetic media, reference image, output

IntegrationA connection that lets two or more tools share data and work together.

In plain English

An integration is what turns separate tools into a system that talks to itself. Instead of copying information from one app to another by hand, an integration moves it automatically. Most time-saving automation depends on having the right integrations in place first.

Example: Your online store passing each order straight into your accounting software is an integration.

Related: api, webhook, automation, workflow

K

Knowledge cutoffThe date up to which an AI model learned from information, after which it knows nothing new unless it can search.

In plain English

A model is trained on information gathered up to a certain point (its knowledge cutoff) and doesn't automatically know about anything that happened later. Without live web search it can answer questions about recent events from stale memory, or fill the gap with something invented, so recency is exactly where you check its work.

Example: Asking a model with a year-old cutoff about last week's news, and getting a confident but outdated answer, shows the knowledge cutoff at work.

Related: large language model, training data, hallucination, inference

L

Large language model (LLM)A type of AI model trained on very large amounts of text to understand and generate human language.

In plain English

A large language model is the engine inside most chat assistants. It has processed an enormous amount of text and learned the patterns of language well enough to answer questions, summarize, translate, and draft. It predicts likely wording rather than looking facts up, which is why it can sound sure of itself even when it is mistaken.

Example: When a chat assistant rewrites your email in a friendlier tone, a large language model is doing the work.

Related: generative ai, ai model, token, hallucination, prompt

M

Machine learning (ML)A way of building software that learns patterns from examples instead of being programmed with explicit rules.

In plain English

Most traditional software follows rules a person wrote by hand. Machine learning flips that: you show the system many examples, and it works out the patterns on its own. That is why it can improve as it sees more data, and also why its results are shaped (and limited) by the examples it was trained on.

Example: A tool that learns to tell invoices from receipts by studying thousands of past documents is using machine learning.

Related: artificial intelligence, ai model, training data, inference, algorithm

Multimodal AIAI that can work with more than one kind of input or output, such as text, images, and audio together.

In plain English

Multimodal AI is not limited to text. It can look at a photo, listen to audio, or read a document and respond, and it can produce different kinds of output too. In practice this means you can show a tool a picture of a form and ask it to summarize what it says.

Example: Uploading a photo of a handwritten note and asking the tool to type it up uses multimodal AI.

Related: generative ai, computer vision, speech recognition, large language model, ocr

N

Natural language processing (NLP)The field of AI focused on understanding and working with human language.

In plain English

Natural language processing, or NLP, is the umbrella for teaching computers to handle ordinary language: reading it, sorting it, translating it, and answering in it. The chat assistants most people use are one very visible result of decades of NLP work.

Example: A support inbox that automatically tags messages as 'billing' or 'technical' by reading them is using NLP.

Related: large language model, artificial intelligence, speech recognition, transcription

O

OCRTechnology that reads printed or handwritten text in an image or scan and turns it into editable text.

In plain English

OCR, short for optical character recognition, pulls the words out of a picture (a photographed receipt, a scanned contract, a screenshot) so you can search or copy them. Modern OCR is good but not flawless, so numbers and unusual layouts still deserve a check.

Example: Snapping a photo of a paper invoice and having the amounts appear as text you can paste is OCR.

Related: computer vision, multimodal ai, transcription

OutputThe result an AI tool produces in response to your prompt.

In plain English

The output is whatever the AI gives back: the draft, the summary, the image, the list. Treat the first output as a starting draft, not a finished product. You refine it by adjusting your prompt or editing directly, and anything that leaves your hands still needs a human check.

Example: The three subject-line options an assistant returns when you ask for them are the output.

Related: prompt, context, constraint, hallucination, human review

P

Primary sourceThe original document or data behind a claim, rather than someone else's summary of it.

In plain English

A primary source is the thing itself: the original study, contract, dataset, or official record, not a description of it. When a decision matters, tracing a claim back to its primary source is how you confirm it's real and actually says what you were told it says. AI summaries are secondary; the source they point to is primary.

Example: Reading the signed contract itself, not an AI summary of it, is going to the primary source.

Related: citation, verification, hallucination

PromptThe instruction you give an AI tool describing what you want it to do.

In plain English

A prompt is simply what you type or say to an AI tool, and a clearer prompt gets a better result. A dependable way to structure one is Role, Task, Context, Constraints, and Output: who the AI should act as, what to do, the background it needs, the limits to respect, and the form the answer should take.

Example: 'You are my scheduling assistant. Draft a polite reply proposing three times next week, under 80 words, in a warm but professional tone.' That's a prompt.

Related: prompt engineering, context, constraint, output, large language model

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Prompt engineeringThe practice of writing and refining prompts to get more accurate, useful results from an AI tool.

In plain English

Prompt engineering is a formal-sounding name for a practical skill: giving clearer instructions and adjusting them when the result is not right. It is less about secret phrases and more about being specific: stating the role, the task, the context, the constraints, and the output you want, then refining from there.

Example: Turning 'write a post' into 'write a 100-word post for a plumbing business announcing weekend availability, friendly and plain' is prompt engineering.

Related: prompt, context, constraint, output, hallucination

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R

RAGA technique that lets an AI model answer from a specific set of trusted documents instead of only its training.

In plain English

Retrieval-augmented generation, or RAG, connects a language model to your own approved information (a policy library, a product manual) so it looks up the relevant passages and answers from them. It is a common way to make an assistant more grounded in your material, and it reduces, though it does not eliminate, hallucinations.

Example: A support assistant that answers only from your published help articles is using RAG.

Related: large language model, hallucination, ai assistant, embedding, chatbot

Reference imageAn image you give an AI tool to guide the style, composition, or subject of what it generates.

In plain English

A reference image is an example you hand the tool (“make it look like this”) to steer color, layout, character, or mood instead of describing everything in words. It's the main way to keep a consistent look across a set of generated images, such as matching your existing brand style.

Example: Uploading your brand's existing product shot so new AI images match its lighting and style is using a reference image.

Related: synthetic media, prompt, output

Responsible AIBusiness conceptUsing AI in ways that are accurate, fair, transparent, and accountable, with clear human responsibility.

In plain English

Responsible AI is the practical discipline of using these tools well: protecting private data, keeping a human accountable for decisions, verifying facts, being honest when content is AI-generated, and choosing the right-sized tool for the job. It is less a policy document than a set of habits built into how work gets done, and expectations shift as regulation and platform rules evolve.

Example: Deciding that customer-facing AI drafts always get a human check, and that private data never goes into a personal account, is responsible AI in practice.

Usage and rules reviewed: July 2026

Related: human review, human in the loop, hallucination, deepfake, synthetic media

S

Speech recognitionAI that converts spoken audio into written text.

In plain English

Speech recognition, sometimes called speech-to-text, turns talking into typed words. Its accuracy depends on audio quality, accents, background noise, and jargon, so the transcript it produces is a strong draft rather than a perfect record, especially for names and technical terms.

Example: The live captions that appear during a video call are speech recognition at work.

Related: transcription, natural language processing, multimodal ai, voice cloning

Synthetic mediaAny image, audio, or video that was generated or substantially altered by AI rather than captured from reality.

In plain English

Synthetic media is the umbrella term for AI-made or AI-edited pictures, audio, and video. Most of it is harmless and useful. The responsible habit is disclosure: when content could be mistaken for a real recording of real people or events, say that it was AI-generated.

Example: An AI-generated product image or an AI-voiced explainer video is synthetic media.

Usage and rules reviewed: July 2026

Related: deepfake, voice cloning, generative ai, responsible ai

T

TokenA small chunk of text (often a word or part of a word) that language models read and generate in.

In plain English

Language models do not read whole documents at once; they break text into tokens, roughly word-sized pieces. Tokens matter for two practical reasons: tools often price usage by tokens, and each model can only handle so many at a time, which limits how much you can paste in one go.

Example: A long contract may be too many tokens to fit in a single request, so you feed it in sections.

Related: large language model, context, inference, embedding

ToneThe style and attitude of a piece of writing (formal, warm, blunt, playful) that shapes how a reader receives it.

In plain English

Tone is how something sounds, separate from what it says. AI writing tools can shift tone on request (making a blunt note more diplomatic, or a stiff one warmer), but tone is easy to get subtly wrong for a specific audience, so it's one of the first things to read for on any draft meant for a real person.

Example: Asking an assistant to rewrite a blunt email in a warmer, more diplomatic tone is a tone adjustment.

Related: prompt, context, output

Training dataThe examples an AI model learned from, which shape what it can do and the blind spots it may carry.

In plain English

Training data is the material a model studied while it was built. Its strengths and blind spots trace back to that data: if certain situations were rare or missing, the model handles them worse. Training data is also usually fixed at a cutoff date, which is why a model may not know recent events.

Example: A model trained mostly on formal writing may handle casual slang poorly because that was thin in its training data.

Related: machine learning, ai model, fine tuning, inference, embedding

TranscriptionBusiness conceptTurning a recording of speech (a meeting, call, or voice note) into a written record.

In plain English

Transcription is the practical use of speech recognition: you feed in audio and get back text you can search, summarize, and share. It saves the tedious work of typing up meetings, but the result needs a review pass, and recording people usually requires their consent depending on where you are.

Example: Uploading a recorded sales call and getting a written summary with action items is transcription.

Related: speech recognition, natural language processing, human review

V

VerificationChecking that an AI's claims, numbers, or sources are actually correct before you rely on them.

In plain English

Verification is the habit of confirming what AI tells you (opening a cited source, checking a figure against your own records, finding a second reference) instead of trusting a confident answer. It is the step that turns a fast draft into something you can stand behind, and it is always a person's job, not the tool's.

Example: Opening each source an AI cited and confirming it supports the claim is verification.

Related: citation, primary source, human review, hallucination

Vibe codingInformal internet slangAn informal term for building software mostly by describing what you want to an AI tool in plain language and iterating on what it produces.

In plain English

Vibe coding is slang for a loose, conversational way of making software: you tell an AI what you want, run what it writes, and keep adjusting by feel rather than planning every detail. It is useful for quick prototypes and learning, but code headed for real use still needs proper review, testing, and security work before launch.

Example: Describing an app idea to an AI tool and refining the result until a rough prototype runs is vibe coding.

Related: ai assistant, prompt, output, human review

Voice cloningUsing AI to recreate a specific person's voice from a sample of their speech.

In plain English

Voice cloning copies how a particular person sounds so a tool can generate new speech in that voice. It can help with accessibility or consistent narration, but cloning someone's voice without clear permission raises real consent and fraud concerns, so treat a recorded voice as something you need rights to use.

Example: Generating a narration track that sounds like a specific staff member, with their permission, is voice cloning.

Related: synthetic media, deepfake, speech recognition, responsible ai

W

WebhookAn automatic message one system sends another the moment a specific event happens.

In plain English

A webhook is the 'tell me the instant it happens' side of connecting tools. Instead of one system constantly asking another for updates, the first system pushes a notice the moment an event occurs (a form is submitted, a payment clears) so the next step can start immediately.

Example: A new form submission instantly triggering a message to your team chat is a webhook doing its job.

Related: api, integration, automation, workflow

WorkflowBusiness conceptThe ordered series of steps that gets a repeated task from its trigger to its finished result.

In plain English

A workflow is how work actually moves through your business, step by step. A useful way to map one is to name each part: what starts it (trigger), what goes in (input), who owns it, where AI assists, where a human reviews, what comes out, and any follow-up. Writing a workflow down is the first step to improving or automating it.

Example: A lead form arrives, gets logged, an assistant drafts a reply, a person reviews it, it goes out, and a reminder is set. That's one workflow.

Related: automation, human review, human in the loop, integration, ai agent

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