Yonkers Paint & Hardware
A Neighborhood Hardware Store That Needed to Be Found Online. Yonkers Paint & Hardware has been a staple on Main Street in Yonkers for years — carrying Benjamin Moore paint, power tools, fasteners, plumbing and electrical supplies,…
The Challenge
What the client needed
A Neighborhood Hardware Store That Needed to Be Found Online
Yonkers Paint & Hardware has been a staple on Main Street in Yonkers for years — carrying Benjamin Moore paint, power tools, fasteners, plumbing and electrical supplies, seasonal items, and offering services like key cutting and local delivery. But their online presence did not reflect the depth of what they offer. Customers who searched online either found competitors first or had no idea the store carried what they needed.
The Solution
What we built
A Clean, Department-Driven Site That Ranks Locally
AliNQuality built YonkersPaintAndHardware.com around how the store actually operates — organized by department so visitors can quickly find paint and finishing, plumbing, electrical, tools, fasteners, seasonal items, cleaning supplies, and roofing products.
The site highlights their Benjamin Moore partnership, popular services like key duplication and paint color matching, and local delivery across Yonkers and surrounding areas. The bilingual callout (¡Hablamos Español!) reflects the community they serve.
The Google Business Profile was upgraded alongside the site, and the business is now top-ranking for hardware store searches in the area — all with a clean, practical build that matches what the client actually needed.
A cross-promotion with Safeguard Lock & Key is built directly into the site, creating mutual referral value between two local businesses.
The Results
What was delivered
- Adspend
- $0. Purely technical site structure
- Listing
- Google Business Profile upgraded
- Community
- Bilingual support highlighted
- Partnership
- Benjamin Moore featured
- Local Ranking
- Top for hardware store searches
- Site Structure
- 9 departments organized for browsing
This is the kind of work we do for Convenience Stores & Local Retail.
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