SEO Services for Small Businesses
It’s harder than ever to optimize for search engines. We can assist whether you own a law office in LaFayette, a construction company here in Northwest Indiana, or a business elsewhere in the US. Send us a message to begin using Google to generate leads or sales.
Whom We Can Assist With SEO
Local Service Companies
Through SEO, we have assisted numerous contractors in greatly expanding their businesses. Businesses in a variety of industries, including industrial cleaning, painting, custom closets, and foundation repair, require a strong Google presence. We can track increases in keyword ranking, site traffic, and even the number of leads you are getting from searches. We can help you rank higher in the Google Map Pack and the conventional search engine results page (SERP). This facilitates ROI measurement and wise investment.
B2B Businesses
Since B2B sales entail a lot of touchpoints, organic search should be on your list of top marketing channels. It is easier to visualize the strategy and competitive landscape when a business-to-business company sells a product or service that consumers are already seeking for online. For example, businesses that supply clever document processing software and corporate getaway planners are in high demand.
However, what if you provide businesses with a solution to a certain issue, but they are unaware of it? Top-of-funnel advertisements on Google, YouTube, LinkedIn, and other platforms are undoubtedly a good way to increase awareness, but SEO may also be a component of this approach.
Through audience research, topical research, and other onboarding processes, we can often create an SEO-driven editorial strategy that will attract readers from your ideal client profile. You may start booking calls and making sales by including calls to action (CTAs) in your content, increasing exposure, and exploiting that audience for remarketing ads.
Learning
Through SEO, educational institutions such as dance schools, music schools, and art programs can greatly boost their enrollment and lead generation. Similar to local service firms, if you don’t compete on Google search, you can lose out on 50–100 leads every month.
Other Forms of Businesses
We would be delighted to speak with you. We have worked with a wide range of companies around the United States. We have fueled the expansion of countless firms, ranging from luxury travel agencies to medical clinics.
The approach to SEO
The Technical Basis of the Site
Your website must be quick, easy to use, and devoid of obvious technological issues. With a website from Oak Harbor Web Design, this is guaranteed because our sites run better than those on WordPress, Webflow, Squarespace, Wix, and other content management systems. We have an immediate advantage over slower competition because of our special approach.
Every website is also crawled for 404 errors, canonical problems, 301 redirect chains, improper heading structure, and other problems. In addition, we will improve the site’s meta titles, meta descriptions, schema data, and other elements.
Strategy for Content
Does your website contain any content that Google would find competitive? In order to determine which pages we need on the website and how to write them, we thoroughly analyze keywords for each new customer. We flood your area with sites that can rank for keywords like as these for local service businesses:
- Painting business in Hammond, Indiana
- Seattle criminal defense lawyer
- Oak Harbor physical therapy
Your company will generate leads from this network of pages.
If you don’t provide a local service, we can create, optimize, and publish top-tier service sites that are competitive nationally. We can also create an easy-to-use blog strategy that will fill your remarketing plan or generate leads. Above all, our content strategies are data-driven, expertly written, and Google ranking optimized.
Local search engine optimization
Because the Google Map Pack has great ranks for “near me” search phrases, many of our businesses get a large portion of their leads from it. We will review your Google Business Profile, update it with more accurate information, and check that your company name, address, and phone number appear in online directories. Additionally, we specifically monitor your Google Map Pack rankings so that we may report on your progress and modify our approach as necessary.
Backlinking
Links connecting to your website from other websites are necessary. Although this has long been the case, Google is becoming more selective about what constitutes a “high quality link.” We assist our companies rank higher on Google by obtaining relevant backlinks through publisher partnerships, our database of high-quality business directories, and deliberate marketing.
The Time Frame for SEO
We might be able to attack some quick wins if you have a well-established online presence. For example, if your website contains 50 low-quality service pages with very little content, hyperlinks pointing to sites that are no longer there, and several 404 errors, we can frequently fix those problems and begin raising your amount of leads in just three months.
It can take six months or more, though, if you are a startup in a cutthroat industry. This is acceptable because SEO is more of an investment than a one-time deal (if you need that, ask us about Google Ads). However, before you begin to see noticeable increases in traffic and leads, you will need to get ready for months of backlink building and content creation.
To Learn More About Our SEO Services, Get in Contact
We would be pleased to speak with you, offer a proposal, and recommend success stories that are relevant to your business or industry. Please contact us if you have any inquiries concerning our Google Ads, SEO, or web creation services.
